Agency language 1 terminology used & their differences

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Written By ai zieel

The types of words or terminology agencies use, & their differences
Don’t misunderstand the meanings & get them mixed. Whether you are a business owner, staff or in an agency. There are common words in the agency biz that most people don’t truly understand. Terminologies in the new digital ecosystem often cause a bit of confusion.

Take an instance, Branding, most people think it has something to do with visuals only. What is its relationship with marketing & brand identity?

Here to equip you about the understanding & difference of these words.

  1. Difference of Branding & Marketing

    Marketing

    Persuades a target audience to make buying decisions. Helps promote brand awareness, services & interest among the target market. Sending information to the users about something.


    Branding

    The gut feeling consumers/fans have towards a product, service or person. The identity of the brand and what it stands for. Branding builds loyalty & communicate the brand’s traits and values. A much stronger form of simple communication. Branding does influence how your marketing works. How the logo looks and works on visuals is part of branding. How content is written is also part of branding. Branding is all things about the product, company, person, service.

    Brand Messaging (Bonus)

    The underlying value proposition conveyed & how the language is used inside the content. Brand messaging you guessed it, is part of branding. It is how the words are communicated. Take the example, wendy’s take a more sassy take in their content considering the new age of the internet and how the new generation communicates. While Mcdonald, takes a more friendly, family approach when communicating.

2. Content writing & Copywriting

Content writing

Generates written web materials. Can be used for marketing or entertainment. Done in any way intended to get attention and deliver the information across. Well known examples, are blogs, scripts & postings. Product A does 123, Product B does 456.

Copywriting

Specifically used for marketing & branding needs that are written to persuade the readers or viewers. There is more work being put into copywriting as it is not just sending the information out but persuading the audience why in that form of information they should feel happy with A & feel angry with B. Buy product A, hate product B. Examples of these are slogans, scripts & even videos.


3. UI & UX

UI | User interface

The visual elements allow users to interact with a product. UI focuses on the visual and first impression of a product. Typography, images, layout and colours. UI is important to make the product appealing, easy on the eyes.

UX | User experience

Is the process the product takes a user through. The emotions and ease of use the user go through. Focuses on the user-friendly use of the product. A good UX means things just fall in place nicely and methodically bringing the user where he/she is intended to be brought to. A good UX means an easy to use product, hassle-free.

UI UX

One does need the other to create a great product. Like an app or system. A product has great UI UX when things just flow naturally with resistance, the process and use is enjoyable. Bad UI UX makes it hard for users to use, discomfort, overall takes more energy than is supposed to require for a certain task. Great UI UX means getting from destination A to Z is easy & quick(UX). Visually appealing, comforting(UI), a great experience ( UI UX)



4. Design & art

Design

Created to have a functional purpose & made to communicate to a target audience. Design starts with logic, strategy & data-driven processes.

Art

Does not have a functional purpose. Draws out emotions and provokes thoughts among observers & made with instinct and ideas .

Is a logo a design or art (Bonus)

Well if you want it to work for you, it better have both. A logo is designed to draw out emotions and thoughts like art but reminds people about the servicer product it introduces.



5. Lead generation & lead acquisition

Lead Generation

Reaches out to potential customers & encourages individuals to submit their contact information

Lead Acquisition

The next step after lead generation. Segregates information of the leads based on different criteria, for example. their job, interest, age, sex, demographic, etc. Filtering the information to find out the leads who can be converted to customers, also known as Quality leads.

Is a logo a design or art (Bonus)

Well if you want it to work for you, it better have both. A logo is designed to draw out emotions and thoughts like art but reminds people about the servicer product it introduces.

Conclusion

There’s definitely a bunch more terminology to know about if we go deeper. If you have any questions, feel free to drop a comment or email me.

ai zieel